Hi, I'm Anamika.
I untangle complexity to build
Available for work
Featured Work
Evolved a high-potential MVP and solved the universal problem of bank statement clutter by designing a frictionless, wallet-based UPI ecosystem.
#Scaled 22% Engagement
#ASSOCHAM 2024 Award Winner
The KYC Overhaul
Turned compliance from a wall into a door by rebuilding how users get verified across MobiKwik's highest-revenue products.
#3x KYC conversion
#7.5M+ monthly active users
Designing for new-to-credit users in tier 2 and 3 cities who own the card but don't yet open the app.
#14Lakh+ users
#Increase acquisition & activation
3+ Years in B2C & B2B Ecosystems
Designed for 7.5M+ Users
Growth-Driven UX
High-Stakes Fintech & Insurtech
Shipped 0 → 1 & 1 → N
10+ Major Product Releases
Brands I've designed for
Writer's Corner
In the Spotlight
That's Me 😌
Good Coffee. Great Books. New Cities
Words from Collaborators
Your Questions. Answered.
What kind of opportunities are you open to?
I'm open to full time roles and selectively open to freelance when the problem is one I genuinely care about solving. Location wise I'm based in Gurgaon. Open to Bangalore & Remote roles.
What kind of users have you designed for?
What does good design work look like to you?
You studied Bioengineering. How did you end up in Design?
Where are you with AI currently?